Forewords

Foreword

HON. JOHN MULIMBA

MINISTER OF STATE FOR FOREIGN AFFAIRS/REGIONAL AFFAIRS OF THE REPUBLIC OF UGANDA

UGANDA–KENYAN COAST TOURISM CONFERENCE | OCEAN BEACH RESORT, MALINDI

It is with immense honour that I once again extend warm greetings to all delegates, stakeholders, and partners participating in the 4th Edition of Uganda and Kenya Coast Tourism Conference and Exhibition. I thank the Uganda Consulate in Mombasa, our partners from Kenya and Uganda’s public and private tourism sectors, for the dedication and foresight that has taken the Tourism Sector a step further to the regional and global platforms.

Uganda and Kenya have complemented each other since 2022, and this founding bondage has developed into a vital platform for regional collaboration, mutual promotion, and cross-selling of our rich and diverse tourism products. The communities have given the sector a unique leverage to foster business-to-business networks, and significantly increase our visitor numbers, stay and spend time, thus turning the sector account for 7.7% contribution to the country’s GDP. Of the 1,371,895 visitors in 2024, at-least 466,000 were from Kenya as a result of Uganda's rich tourism tapestry as the "Pearl of Africa." This indeed underlines the region’s push for deeper integration and simplified cross–border movements.

As we delve into the theme of the 4th Edition “Leveraging Youth, Innovation and Technology for Responsive and Inclusive Tourism,” we are focusing on the current and future trajectory of global tourism where the Youths, are not merely travelers but global innovators, digital entrepreneurs, storytellers, and job creators. Their inventive use of technology, ranging from hospitality solutions to immersive virtual tourism experiences, is transforming how destinations are marketed and experienced.

Let us work within the objectives of this conference; as to reflect a vision to promote awareness of technological innovations that support sustainable tourism practices and collaborations based on inclusive, technology-driven solutions; so that our young Tourism Content Creators and Entrepreneurs flourish. I am happy that every year, familiarization trips add more attractions like the Uganda Kenya Coast Golf Tournament.

The Ministry of Foreign Affairs will continue supporting regional tourism initiatives that align with Uganda’s foreign policy aims of economic diplomacy, regional integration, and people-to-people cooperation while promoting the country’s 10-fold Growth Strategy anchoring on ATMs Sectoral Interventions.

Let us work together to ensure this 4th Edition ignites a renewed sense of pride and purpose so that the legacy built by previous 1st, 2nd and 3rd Editions viewed in prism of love for sustainable growth, youth empowerment, and shared prosperity for the people of our two brotherly countries.

I wish you all a successful conference and memorable experiences at the Kenya Coast, and finally, Uganda is waiting to welcome you soon.

Thank you.

For God and My Country

Foreword

HON. MARTIN MUGARRA BAHINDUKA

MINISTER OF STATE FOR TOURISM, WILDLIFE AND ANTIQUITIES REPUBLIC OF UGANDA

UGANDA–KENYAN COAST TOURISM CONFERENCE | OCEAN BEACH RESORT, MALINDI

I am honoured to extend warm greetings and best wishes to all participants attending the Fourth Uganda-Kenya Coast Tourism Conference in the vibrant coastal city of Malindi. This forum continues to be a pivotal platform for strengthening the regional tourism ecosystem, deepening collaboration, and expanding opportunities between our two sister nations, Uganda and Kenya.

Over the years, the Uganda-Kenya Coast Tourism Conferences have made tremendous strides in creating awareness of the rich and diverse attractions that both our countries possess—from Uganda’s wildlife, adventure and cultural heritage, to the Kenyan coast’s sun, sand and sea experiences. These conferences have highlighted the unique complementarity between our destinations and inspired stakeholders to build on our strategic strengths to offer integrated, value-added regional tourism products.

Through these annual gatherings, tourism players from both countries have learned from one another, exchanged ideas, and developed cross-border tour packages that enrich the foreign visitor experience while boosting regional tourism. We take pride in the successful hosting of the Third Uganda-Kenya Coast Tourism Conference in Uganda last year. The rotational hosting of this conference is not only symbolic of our unity but practical in reinforcing our shared vision for inclusive, innovative, and sustainable tourism growth in East Africa.

Notably, efforts to ease regional mobility—including the introduction of the Uganda Airlines route to the Kenyan coast and the much-anticipated rail linkage—are vital steps toward making the region more accessible to both domestic and international tourists. These infrastructure developments, alongside continued policy dialogue, are essential for unlocking the full potential of regional tourism.

This year’s theme, “Leveraging Youth Innovation and Technology for a Responsive and Inclusive Tourism”, is timely and relevant. It calls upon us to harness the creativity and digital fluency of our youth to solve emerging sector challenges, respond to changing traveller behaviours, and shape the future of tourism in ways that are equitable and resilient.

I am confident that this conference will not only foster deeper partnerships, but also address some of the longstanding constraints that have hindered the full realization of regional tourism cooperation. Let us continue to build a robust and inclusive tourism ecosystem that benefits communities, supports conservation, and empowers our youth to become drivers of transformation.

On behalf of the Government of Uganda, I wish all participants fruitful deliberations and productive engagements throughout the conference.

Hon. Martin Mugarra Bahinduka

Minister of State for Tourism, Wildlife and Antiquities Republic of Uganda

Foreword

H.E. GIDEON MUNG’ARO, OGW

GOVERNOR, KILIFI COUNTY

UGANDA–KENYAN COAST TOURISM CONFERENCE | OCEAN BEACH RESORT, MALINDI

It is a great honour and privilege to welcome you all to the 4th Uganda–Kenyan Coast Tourism Conference, set to take place at the stunning Ocean Beach Resort in Malindi, right here in Kilifi County. This important event is a celebration of our shared vision—to grow regional tourism, enhance trade, and promote meaningful cultural exchange between Uganda and the Kenyan Coast.

Kilifi County has proudly participated in the previous three editions of this conference, and we are pleased to note the tangible results of this partnership. Uganda remains one of Kenya’s leading African tourism source markets, with visitor numbers rising from 93,060 in 2022, to 166,602 in 2023, and an impressive 225,559 in 2024. This growth is a clear reflection of the impact of collaborative tourism efforts such as this conference.

From our unspoiled beaches and historical Swahili towns, to vibrant marine life and top-tier hospitality, Kilifi is emerging as a favourite destination for Ugandan visitors. Whether it’s the lively Mtwapa–Vipingo coastline, the charm of Watamu, or the golden sands of Malindi and Mambrui, our county offers unforgettable experiences for every traveller.

We sincerely thank the Ugandan Consulate in Mombasa and all Ugandan diplomatic missions for their continued partnership and commitment. Your support has amplified Kilifi’s visibility and strengthened ties between our people.

As we gather in Malindi for this year’s edition, we are inspired to push boundaries and develop bold strategies that will deepen intra-African tourism. This conference is not only about numbers—it is about connection, community, and creating shared prosperity.

Karibuni Kilifi – Kenya’s Coastal Jewel!

H.E. Gideon Mung’aro, OGW

Governor, Kilifi County,

County Government of Kilifi.

Foreword

H.E. ABDULLSWAMAD SHERIFF NASSIR

GOVERNOR, MOMBASA COUNTY

UGANDA–KENYAN COAST TOURISM CONFERENCE | OCEAN BEACH RESORT, MALINDI

On behalf of the people of Mombasa, I am honoured to extend warm greetings to all participants of the 4th Uganda-Kenya Coast Tourism Conference and Exhibition. This growing partnership between our two nations stands as a testament to the transformative power of regional collaboration and shared vision.

Mombasa’s tourism aspirations are deeply aligned with the theme of this year’s conference. We recognize that for tourism to remain relevant and resilient, it must reflect the energy of our youth, embrace the tools of innovation, and deploy technology to drive inclusion and sustainability. That is the path we are firmly on.

In Mombasa, we are positioning ourselves as a globally competitive destination. We are vigorously advocating for Open Skies to unlock the potential of the over 40,000 beds available across the Coast region. Air access remains the single most significant barrier to international growth, and we call on all our regional and national partners to walk with us in opening our skies to the world.

Additionally, we are investing in a future where Mombasa becomes a hub for business and knowledge tourism. The County is at an advanced stage of mobilizing financing for an ultramodern convention and conference facility in the heart of our Central Business District. This will not only attract high-impact convenings but also stimulate demand for accommodation, hospitality, and leisure offerings across the region.

As Governor, I am proud to support platforms like this conference that build bridges, foster business, and create opportunities. Let us continue to innovate, integrate, and invest—together—for a more responsive and inclusive tourism sector that works for all.

Karibuni Mombasa. Karibuni Kenya. Karibuni Afrika.

H.E. Abdullswamad Sheriff Nassir

Governor, Mombasa County

Foreword

AMB. PAUL MUKUMBYA

CONSUL GENERAL OF UGANDA TO MOMBASA

UGANDA–KENYAN COAST TOURISM CONFERENCE | OCEAN BEACH RESORT, MALINDI

Ladies and Gentlemen

It is with great pleasure that I welcome you to the 4th Uganda- Kenya Coast Tourism Conference at the Ocean Beach Resort and Spa in Malindi. The 4th conference is being held under the theme: Leveraging Youth, Innovation and technology for Inclusive Tourism.

The Uganda- Kenya Coast Tourism Conference has become an annual event on the tourism calendar in Uganda and at the Kenya Coast, where tourism stakeholders meet to discuss key issues that drive the tourism sector in the region. It has gained a lot of interest among key tourism stakeholders in Uganda and Kenya and this is reflected in the number of delegates attending the Conferences. In 2022 for instance, 200 delegates participated in the 1st Uganda- Kenya Coast Tourism Conference held at PrideInn Beach Resort and Spa in Mombasa. This number grew to 500 at the 2nd Uganda- Kenya Coast Tourism Conference in Diani and even further to over 600 when at the last Conference held in November 2025 at Speke Resort & Convention Centre Munyonyo.

The Conference has provided a platform for key industry players to meet and discuss the critical issues in the tourism sector. It has also provided a platform for B2B, where tourism stakeholders from both countries discuss business opportunities. A lot of networks have been built out of these interactions.

In terms of product awareness, the event has enabled tourism stakeholders from both countries to appreciate each other’s tourism products. Many are now selling the two destinations from a point of knowledge and experience. Over the last three years, we have facilitated one hundred and thirty (130) tourism stakeholders from Kenya to visit and experience Uganda’s niche tourism products such as Bwindi, Impenetrable National Park, Murchison Falls National Park, Kidepo National Park, Kibale National Park, Adventure Tourism on River Nile, Namugongo Martyrs Shrine, etc... On the other hand, over three hundred (300) Ugandan tourism players have been facilitated to visit tourism products at the Kenya Coast such as Fort Jesus and the old town, Vasco da Gama Pillar in Malindi, Gede Ruins, Wasini and Taita Taveta. Therefore, the Uganda- Kenya Coast partnership is a win- win situation for both countries. We are seeing the number of Kenyans visiting Uganda, and vice-versa, increasing. This is very important for the growth of regional tourism.

That said, we need to address the bottlenecks in the tourism sector in order to explore the full potential of the tourism products in the two destinations. When we last met in Kampala in November 2024 during the 3rd Uganda- Kenya Coast Tourism Conference, we identified a number of bottlenecks such as inadequate infrastructure, limited connectivity, insufficient marketing strategies, inconsistences in services standards in the industry, poaching and illegal wildlife trade. Addressing these challenges will ensure that we are able to enjoy the full benefits of the Uganda- Kenya Coast tourism partnership. We can use the partnerships and collaborations we have built over the past few years to resolve some of the challenges, including addressing standards.

At the 4th conference we shall build on the successes of the 1st, 2nd and 3rd Conferences, and emerging trends such as youth and technology, to build a strong and resilient tourism sector in the region. We hope that by the end of the Conference, we shall be able to come up with youth- led and tech- based solutions that benefit the two destinations.

Like in past conferences, the 4th Edition of the Uganda- Kenya Conference will also feature a golf tournament that be held on 25th October 2025 at Vipingo Ridge. This is going to be the 3rd tournament between Uganda and Kenya. We held the first tournament on 20th April 2024 at Vipingo and a return tournament on 9th November 2025 at Kitante Golf Club. We expect a number of golfers from both countries to participate in the event.

Karibuni Kilifi!!!

For God and my Country.

Amb. Paul Mukumbya

Consul General

Uganda Consulate Mombasa

Foreword

VICTOR SHITAKHA

CHAIRMAN, KENYA COAST TOURISM ASSOCIATION (KCTA)

UGANDA–KENYAN COAST TOURISM CONFERENCE | OCEAN BEACH RESORT, MALINDI

Dear Tourism Stakeholders and Partners,

It gives me great pleasure to welcome you to the 4th edition of the Uganda–Kenya Coast Tourism Conference a landmark event that continues to grow stronger with every edition. This conference stands as a testament to what we can achieve when we collaborate across borders, cultures, and sectors for a shared vision.

What began as a bold idea to connect Uganda and the Kenya Coast through tourism has grown into a respected platform for business exchange, cultural appreciation, and strategic partnerships. Today, we celebrate not only how far we have come, but also the promising road ahead.

We sincerely appreciate the unwavering support from the Governments of Uganda and Kenya, whose recognition and encouragement have helped anchor this initiative. Their role in promoting regional integration, easing cross-border travel, and creating a favorable policy environment cannot be overstated. This partnership between public and private sectors is a model of how tourism can drive economic growth, unity, and shared prosperity.

As we look to the future, we must also embrace the power of youth. The energy, creativity, and tech-savviness of young people hold the key to refreshing and reimagining our tourism experiences. By actively involving youth in experience design, storytelling, digital marketing, and product innovation, we breathe new life into our destinations. Inclusion is not just a concept — it is the fuel that will sustain tourism’s relevance for future generations.

Let us continue to build on the momentum of this initiative, create space for innovation, and remain committed to making the Uganda–Kenya Coast tourism corridor a flagship model of regional cooperation.

Together, let’s go further.

Warm regards,

Victor Shitakha

Chairman, Kenya Coast Tourism Association (KCTA)

Foreword

HON. JOHN RAYMOND NGALA

CECM OF TRADE, TOURISM, PROMOTION AND COOPERATIVE DEVELOPMENT, COUNTY GOVERNMENT OF KILIFI

UGANDA–KENYAN COAST TOURISM CONFERENCE | OCEAN BEACH RESORT, MALINDI

It is with great enthusiasm that I welcome all delegates, partners, and stakeholders to the upcoming 4th Uganda–Kenyan Coast Tourism Conference and Fam trip 2025, set to take place at Kilifi County. This pivotal gathering is not only a testament to the deepening ties between Uganda and the Kenyan Coast but also a celebration of our shared vision for a vibrant, sustainable, and interconnected regional tourism sector.

The conference comes at a time when global and regional tourism dynamics are shifting toward collaboration, innovation, and inclusive growth. By bringing together public and private sector stakeholders from both Uganda and the Kenyan Coast, we open a new chapter of mutual understanding, marketing synergy, and investment potential across our tourism destinations.

For Kilifi County, this event reinforces our commitment to positioning the coast as a premier tourism hub, while highlighting our diverse offerings—from pristine beaches and Swahili heritage to emerging ecotourism and cultural experiences. Through this partnership, we aim to jointly promote multi-destination tourism, improve connectivity, and explore avenues for product development and cross-border tourism circuits.

As the host County, we extend our warmest hospitality and invite all participants to immerse themselves in the natural beauty, cultural richness, and warm spirit of Kilifi. I also extend our gratitude to our tourism stakeholders for their ongoing collaboration, and to the Ugandan delegation for walking this journey with us.

Let this conference be a catalyst for lasting partnerships, renewed strategies, and bold actions that will elevate East African tourism to new heights.

Hon. John Raymond Ngala

County Executive Committee Member

Trade, Tourism Promotion, Culture and Heritage & Cooperative Development

County Government of Kilifi.

Foreword

HERBERT MWACHIRO

CHIEF OFFICER – DEPARTMENT OF TOURISM PROMOTION, CULTURE & HERITAGE, KILIFI COUNTY GOVERNMENT

UGANDA–KENYAN COAST TOURISM CONFERENCE | OCEAN BEACH RESORT, MALINDI

It is with great pleasure, that I extend a warm welcome to all participants, partners, and stakeholders attending the upcoming 4th Uganda-Kenyan Coast Tourism Conference in the iconic Kilifi.

This timely and strategic gathering signifies a new chapter in regional tourism collaboration between Uganda and the Kenyan Coast. This is anchored in shared aspirations for sustainable growth, cultural exchange and destination competitiveness. Kilifi County, as one of Kenya’s premier beach tourism destinations, is honored to co-host this important dialogue that seeks to enhance partnerships across borders and deepen synergies within the East African tourism landscape.

The Department of Tourism is particularly encouraged by the momentum behind this initiative — a product of joint efforts by public and private stakeholders who understand that tourism thrives through connection, innovation, and mutual promotion. Through this conference, we reaffirm our commitment to building stronger market linkages, diversifying our tourism products, incorporating ideas, technologies and artificial intelligence (AI) and creating memorable cross-border experiences for visitors.

As we convene under the coastal skies of Malindi, let this be a platform for shaping a new frontier of regional cooperation, where Uganda’s unique inland charm meets the magnetic allure of the Kenyan Coast. Together, we are laying the foundation for a resilient, inclusive, and globally competitive East African tourism bloc.

I wish all delegates a fruitful engagement and a memorable stay in the Kenyan Riviera, Kilifi County the Coastal jewel of Kenya.

Herbert Mwachiro

Chief Officer – Department of Tourism promotion, Culture & Heritage.

Kilifi County Government